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Sadie Creek

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Sadie Creek

Sadie Creek is a lover of all things technology. She has a vast knowledge of the subject and loves to share her findings with others. Sadie is always up for a new challenge and is always looking to learn more. She is an excellent problem solver and enjoys working in a team environment.

Technology

Why you need the Honor MagicBook Pro right now

by Sadie Creek September 30, 2020
written by Sadie Creek

There are several laptops in the marketplace. But none of them can be compared to the efficiency and work processes of the Honor MagicBook Pro. The main thing about this personal computer is that it is not the most talked-about in the market, but the functionalities are impeccable.

In recent times, the Honor brand has decided to step up their stock with the best and affordable Honor Magicbook pro laptop for customers. Most people feel it is an unnecessary addition to their brand. And the rest feel it is the start of something new to their business.

Going by the specification of the laptops we would say that this laptop has a high chance of competing with the best.

Certain things make this laptop the best, helps it stand out from the crowd, and be a great competition for the high-end players. These things are listed as follows.

· Ease of carriage.

We all know that most laptops are not easy to carry despite being made for portability. This is why people prefer the Honor Magic Book Pro. When you move from your home to your office or vehicle, you will feel like you are not carrying anything at all. This is why people have given a lot of top acclaims.

When you buy this laptop, you get the best in size and it can go with you comfortably whenever you go.

· It has the best specifications.

These days, people do not buy a laptop because of the beauty anymore. They buy because of the specifications attached. This is why the Honor Magicbook Pro stands out very well.

Unlike most laptops, they are made for the beauty but the RAM, processor speed and memory slots are usually very low. Whenever things are like this, your entire work processes will be slow.

The magic book pro is created with a lot of high specifications to ensure that your work processes go smoothly and you deliver in record time. Everything you do with the laptop becomes so seamless.

· It has the best battery life.

The battery life of this laptop is enough to leave you speechless. Yes. The Honor Magicbook pro has one of the best battery lives that is loved by users.

In most cases, people do not have the chance to charge their laptops where ever they are. So they need laptops like these to be able to work effectively.

The honor magic book gives you the best battery experience more than you can find anywhere.

So, if you are looking for the best laptop to improve your overall working experience in your office and the home, then you should go out and get this laptop immediately.

Final Words.

Honor has done an impressive job in rolling out this magnificent Magic book for use. So far, it has generated a lot of positive feedback from users that value great products. The honor Magicbook pro may not be the best in the market, but it most certainly helps to get your jobs done faster. SO, if you look at functionality at its peak, then getting this laptop should be the right option for you.

September 30, 2020 0 comment
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Technology

Exciting Things You Need to Know About A Smartwatch

by Sadie Creek September 28, 2020
written by Sadie Creek

Fitness trackers are quite popular these days. Some of you might ask whether it is really helpful and which one you should consider.

Yes, fitness trackers are helpful. It can tell you how many calories you have burned, how far you run, how many steps, how you sleep at night, and many more. Before buying the device, you must know what it can provide, its accuracy, and other essential features. There is no substitute for a doctor’s assessment when it comes to your health. But with the help of a fitness tracker, you can reach your fitness and health goals effectively.

Trackers on your smartwatch can help you motivate reach your goal. They can motivate you to meet your goal, display your progress in real-time, and compare them with your friends. If you want to reach your goals, you need to commit and dedicate yourself to achieve them.

When choosing the smartwatch that is perfect for your lifestyle, you should check on the following – the look, features, battery life, price, and ease of use. This post is written to help you out.

What to Look For?

Fitness Tracking

The primary reason why people buy smartwatches is to track activity. It serves as a fitness watch where you can log your calories, workouts, and steps. The latest model now has a built-in heart rate monitor.

Most of the smartwatches have GPS on board, which is helpful for bike rides and mapping runs. For swimmers, they need something water-resistant. The good thing is that most of the smartwatches are waterproof. Some smartwatches are more focused on fitness and offer added features like heart-rate tracking, auto-exercise detection, and stress measurements.

Music

Aside from functioning as a fitness watch tracker, it can also save your music. The device can be paired with wireless earbuds so you can listen to your favorite music without taking your phone. Smartwatches without onboard storage for music normally have on-watch music controls, so you can playback the music without needing your phone.

Size and Style

You need to consider the size and style. These factors are essential for those who plan to wear the device all day long. Choose a big enough smartwatch for your wrist and a style that will look good at you. Do not forget to check on the case measurements, and it is best to choose the one with interchangeable bands.

NFC

This feature lets you pay for something you buy without your wallet. To use this, you need to save your debit or credit card info in the smartwatch. Once done, you can use it to pay for a cup of coffee. But not all smartwatches have this feature. So, if you need this service check the built-in features of the watch before buying.

Final Thoughts

 

Smartwatches are not just for displaying time and date; there is more into it. It can serve as a fitness tracker to monitor your progress as you work out. Choose the one that will fit your budget and suit your lifestyle.

September 28, 2020 0 comment
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Technology

Outstanding Features of HMS Core 5.0

by Sadie Creek September 23, 2020
written by Sadie Creek

Since Google moved the core functionality into GMS (Google Mobile Service, Huawei has been on the upward trajectory replacing it. Recently, Huawei Mobile Services core (HMS) received a big service boost from the HMS Core 4.0 to 5.0.

The new version is a dream for all app developers as it comes with a plethora of developer kits meant to provide capabilities for coming up with features with system categories, Graphics, and media. Some of these include wallet kit, site kit, camera kit, and more. Literally, everything that a developer needs for success is provided by the HMS core 5.

So, what are the key features of HMS core 5 that makes an excellent revelation?

Image Kit

The kit features powerful smart animation as well as design production functions. Therefore, it offers excellent image reproduction as well as efficient image editing for all users. Users can enjoy a plethora of advanced color filters and animation effects. Ideally, the image kit is meant to support various animations plus their combinations.

Audio Kit

Another improved feature is the audio kit that offers several audio capabilities. It offers aspects such as audio data, audio playback, and audio effects, all based on the HMS ecosystem. Also, it includes encoding and decoding capabilities at the hardware level.

Accelerate Kit

This is a kit that provides the capability for acceleration to help improve the execution of various threads. It can be found in the developer studio, whereby developers can have access to it via APIs. In making the system even better, programs executing several tasks simultaneously are recommended. It helps to free from management tasks and help focus all the attention on creating the apps.

AR Engine

Unlike with the previous version, the new AR Engine offers different AR capabilities, including motion, environment, human body, and face tracking. Therefore, it means that developers can create interactive as well as immersive AR experiences.

Video Kit

The video kit also provides smoother HD playback, which is bolstered with several control options. Therefore, it makes the app not only appealing but also better. With a video kit, you can be able to host a video and then edit it into the latest versions.

Ideally, it can be used in building various video features that provide stronger video experience to app users.

Scene Kit

It functions more like a lightweight rendering engine, featuring low consumption as well as high performance. It offers high-end descriptive APIs to edit, render, and operate 3D materials.

It will come of handy in various scenarios requiring image renderings, such as in social networking, shopping, education, and design.

Computer Graphics Kit

This is a feature that helps in adopting the CG in the apps. The kit can well be applied by developers that create games and motion picture apps as they can be used to create richer and innovative content. Developers can now real materials in mobile games precisely.

hQUIC Kit

It offers apps low latency, high output, reliable as well as secure communication capabilities. Moreover, the kit supports Cronet protocols as well as gQUIC protocols, which help to avoid congestions in several network environments. Therefore, it offers apps quick connection, reduced packet loss, and higher throughput.

Nevertheless, the new HMS core 5 has come with several improvements, such as location services supporting fence management capabilities.

September 23, 2020 0 comment
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Technology

Is the Huawei Developer a Trusted Platform?

by Sadie Creek September 4, 2020
written by Sadie Creek

Huawei as a mobile brand is getting bigger, bolder and better. These improvements are reflected in both their products and their services. From mobile phones to laptops and all sort of technological gadgets, Huawei as a brand is not pulling its punches. Besides, the Huawei developer is even making tremendous strides in the telecommunications industry. Customers and users are having their requirements and demands met daily.

At a speed that could almost be described as being lightning fast. The team of customer service experts are always ready to attend to the needs of customers from virtually all corners of the globe. Or at least those in countries with registered Huawei outlets and access to Huawei Mobile Services. But even better, Huawei has built a platform for app developers to also make their mark in the tech world. The Huawei developer has been described as being a win-win platform for everyone. How so?

A Brief Introduction to the Huawei Developer

The Huawei developer is a virtual platform that is gradually growing into a self-sustaining system of its own. It is a platform that is made up of several resources and services put in place to assist app developers. The platform gives app developers an avenue to develop their apps and even test them in the long run.

The platform is built in such an intriguing way that the developers could be said to have real-time access and control over their apps. They would be able to monitor user feedback and reactions. This is a huge advantage in today` tech world. This means that as a developer you would be able to respond to user requests and tackle issues with almost real-time efficiency.

Additionally, the platform is also equipped with services that are essential to any app developer. The platform has services that make it easier for developers to promote their apps after testing the apps. Most importantly, the platform has services that bring monetization of the apps to the very fingertips of the developers.

This way, Huawei developers ensure that the users and customers are satisfied. The platform also serves to assist developers from all over to remain on top of their game. So, at this point, you most likely understand why the Huawei developer is referred to as a win-win platform. The app developers win in their way and most importantly, the end-users win as well.

Services Available to Developers Registered Under the Huawei Developer Platform

There are numerous services. However, we will outline those that are quintessential to any modern-day app developer.

  1. Identity verification and registration services.
  2. Effective app development and trustworthy app testing facilities.
  3. Trusted paid promotion tools and services.
  4. Several SDK interfaces are accessible through the platform. In the future, even more, abundant API resource options will be available.

The list goes on and on. But we would be stopping here for now. At this point, any app developer would be more than enthusiastic at the prospects associated with the Huawei developer.

Conclusion

As an app developer, what is the hold-up? Register yourself under the Huawei developer’s platform today. This article does not necessarily come close to doing the Huawei Developers platform justice as there are still many more services that were not discussed. Register today and push your app to heights you never seriously considered.

September 4, 2020 0 comment
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Technology

Mobile Apps for Business and their Future

by Sadie Creek September 2, 2020
written by Sadie Creek

Over 100 mobile apps for business and joint operations are currently floating in the market. These softwares are downloaded by users on approximately 1 million mobile phones annually. They are setting innovative strategies to attract consumers and contribute to business growth.

For a decade, mobile apps have been used as credible tools for reshaping companies and their operations. It is expected that they shall emerge with time. Take a sneak peek at the future of these machines.

1. Artificial Intelligence Will Take Over

AI has been in the limelight for years now. According to experts, by the end of 2020, the industry will have risen to an estimate of $40 billion.

The way the tech sector is utilizing it looks like the number can increase in the future.

Huawei Group has set a perfect example of how Artificial Intelligence is taking over the market and redefining the applications of mobile apps.

When merged with the futuristic IoT, users will not do much to accomplish a task.

2. The Rise in Use of Bots

Industry experts believe that by the end of 2020, over 75 percent of interactions in business will occur via chatbots.

When enterprises have a real-time interaction with their future customers, the chances of making them potential clients become high. Chatbots play a role in this. A good example is the health care sector, which is witnessing how the tool kit takes customer engagement to newer heights.

Chatbots are often present to redefine customer service. A client can send in queries and expect prompt feedback. It is no wonder the Global Market Insight issued a report stating that in the next four years, the market size for implementing chatbots can reach $1 billion.

3. M-commerce

The basic level applications are obsolete; businesses do not find them useful anymore. This is appended to the growth of blockchain technology. Some examples of these applications include gaming and food sectors. For example, considering the financial perspective of the whole thing, such disciplines are favorable.

A variety of payment gateways have become important in today’s consumer world. Mobile apps must thence fit into the economic norms that order the practices.

4. Cloud Service

The cloud service technology is taking over enterprises like Netflix and other established brands. The world is realizing the pros of cloud technology. All industries are awake.

Some of the advantages of cloud service technology include affordable hosting costs, simplified business operations, coupled with a better loading ability. Cloud technology solves security issues too.

With the contribution in app developments, more customers will feel safe when using the apps because cloud tech forms powerful apps. 

Final Thoughts

Without a doubt, you need to remain updated with the applicable technologies of the mobile app sector. You should also keep pace with the ever-transitioning desires of your consumers. From this blog post, you can garner incredible insights to assist you in developing a trusted mobile app for your business. Unlike in the past where apps would be developed and injected into the market without a concrete improvement plan, today, experts can work on nurturing the tool for the future.

September 2, 2020 0 comment
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Technology

Top Tips to Look for in a Student Laptop

by Sadie Creek August 28, 2020
written by Sadie Creek

Buying the right student laptop is not as easier as it seems. That is because there are many things you ought to consider. In fact, choosing the best one can be a bit confusing. Therefore, it is advisable to know what you are looking for in a laptop that can help you achieve your goals. You can check the biggest back to school HONOR promotion and get discounts. The following are the things you should consider when choosing a laptop.

Laptop Operating System

The common operating systems used in laptops include Chrome, Mac, Ubuntu, or Windows. In this case, you should consider sticking to what you are used to. Ideally, Windows is quite common and provides you a wide range of laptops you can choose. MAC OS is limited to Apple laptops, and it is quite easy to use. There is not much variety as far as Chrome or Chrome laptops are concerned.

Student Laptop Screen Size

The ideal screen is dependent on what you use your laptop for. You can choose a screen size ranging from 13-inches to 15 inches. The size of the screen is also dependent on the budget. There are also mini laptops that are relatively cheap and light. Therefore, they are an ideal choice if you love traveling a lot, and you need a budget laptop.

It is advisable to consider screen resolution. If your classwork involves graphic design or you need to enjoy games and movies, you should get a full HD screen or 1920 x 1080p.

Performance

The major things to consider are RAM, graphics card, and RAM. You need to be keen on the graphics card if you like gaming or running intensive workstation apps. High-end laptops and mid-range laptops have Intel Core i5 or i7 processor. Remember that the higher the process, the better performance you will get. Unless you do a lot of video editing or photo editing, you should get a laptop that can serve your needs.

Another thing that determines the performance of the laptop is the RAM and storage. Ideally, a student laptop should have a RAM of at least 4 GB. For video editing and gaming, you should get RAM of at least 8GB.

When it comes to storage, you have two options: SSD and HDD. It is advisable to purchase a laptop with SSD storage as it is more durable, power-efficient, and faster. However, this type of laptop is more expensive than one with HDD.

Battery Life

You need to consider how long the battery can last. Consider a laptop with at least 5 hours of battery life. Remember that the rated battery life is tested at low screen brightness and resolution and without tasks running. Therefore, you will not get the battery life quoted by the manufacturer. The battery life is affected by different things, such as the type of processor and the applications you can run.

Budget

When buying a student laptop, you also need to take into account your budget. Ensure you determine the amount of money you spend on a laptop. It does not always mean an expensive laptop offers better performance. You can also use coupons to reduce the overall cost.

August 28, 2020 0 comment
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Technology

Why more people should use the Huawei Account Kit

by Sadie Creek August 25, 2020
written by Sadie Creek

People all over the world love comfort. They love products or services that give them the best comfort possible and eliminates all forms of stress. This is what the Huawei  Account Kit does.

For those of who wondering what an account kit is all about, the concept is that it allows you to register and log into different apps by storing your email address and their respective passwords. Now, the Huawei account kit helps developers carry out simple, protected, authorization, and fast sign-in functions.

With the Huawei account kit, all users have to do is click on the “Sign in with Huawei ID” button, and they’ve quickly signed into the app.

Now, you may also be wondering, “Why do I need to use the Huawei account kit?”

Here are some reasons that you’ll give you a positive view

Reasons Why You need to use the Huawei Account Kit

Quicker SMS verification

As a developer, there is nothing better than working with tools that makes your work (and ultimately, your life) easier, and this is what the Huawei account kit is all about. Even if you’re not a developer, you can benefit from the goodness that this account kit brings.

How?

Glad you asked.

By registering on the Huawei Account Kit and getting the ID, you can easily insert verification codes from SMS messages. You don’t have to stress yourself by cramming the digits, writing it down somewhere, or even copying and pasting. It’s all done for you.

Plus, be assured that it’s highly protected, secure, and safe.

One-tap sign-in

Most developers underestimate the importance of one-tap sign-ins. Well, not just developers, but people generally. You’d appreciate it more when you’re rushing to get your credentials. It’s as convenient as having all your apps integrated into one space.

So, why don’t a lot of apps have this amazing feature? The reasons are simple. It takes time and effort to develop an app that uses this feature, and most importantly, maintain the security and privacy of its users. Furthermore, some designers feel that SSO isn’t desirable.

But the truth is that if you want to create a great user experience, one-click sign-ins are the way to go. It helps to eliminate the friction out of their journey, increase the conversion rates and retention numbers.

You can activate new users in less than no time, it helps you get early return rates, and it gives you more access to personal data so that it’s easier to create personalized experiences.

Do you see why the Huawei Account Kit is super amazing now?

Talking about access to personal data…

Easier and faster user authorization

Every developer understands the importance of getting authorization from users fast. Authorization is very important if you must provide the best user experiences. Once a user grants authorization to certain features, it allows the app to perform at its maximum potential as long as it doesn’t breach security rules.

The Huawei account kit allows developers to easily get authorization from users. No hassles involved.

August 25, 2020 0 comment
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Technology

A new skills partnership for Singaporeans

by Sadie Creek July 20, 2020
written by Sadie Creek

Singaporeans have built one of the most competitive economies in the world. But right now, the country’s workers are facing a challenging outlook. There are fewer jobs available, while the jobs that are available require different skills. COVID-19 means more people are working from home, more roles are reliant on technology, and more small businesses are adopting digital tools—trends that we know will continue beyond the pandemic.

Today, in partnership with several government agencies, we’re launching Skills Ignition SG: a Grow with Google program that will help 3,000 Singaporeans and permanent residents get the skills they need for changing technology and a shifting job market.

Learning skills, building experience

Skills Ignition SG has two elements. One is a six-month vocational course for mid-career job seekers, designed to teach them skills in digital marketing and cloud technology and give them the chance to earn professional certificates recognised around the world.

The second element is a ‘place and train’ program, where participants will do three months of online training before moving on to six months of work experience with employers.

To kick off the placement program, we’ll be offering 100 Singaporeans work experience with Google, across a range of different roles. The remaining 500  placements will be offered in batches by our agency partners, including Dentsu Aegis Network, Publicis and Omnicom Media Group, and we’ve also secured commitments from Sephora, financial technology company FNZ, travel companies RedDoorz and Trip.com, and local furniture retailer Castlery. We’ll continue to open up new opportunities, and we’re asking more companies to join the program and create job placements in their own workforce.

For Google, Skills Ignition SG is the next step in our long-standing commitment to Singapore, a commitment we’re deepening in response to the pandemic.

Empowering Singaporeans today, for tomorrow

In January, we renewed our Code in the Community program with the Infocomm Media Development Authority, bringing free coding classes to 6,700 students aged eight to 16, and in April, together with UOB, we expanded our SME Leadership Academy to help 4,000 small businesses from the retail, tourism and food and beverage sectors. We’re also working with nonprofits to support SMEs, seniors, migrant workers and the most disadvantaged in society. Over the past few months, we’ve given about US$760,000 in Google.org and data center grants to local charities and NGOs, as well as providing $1.6M in ads credits to small businesses and government agencies.

Looking ahead, we feel a responsibility not just to help Singaporeans get through COVID-19, but to empower them for the longer term—so that when the job market recovers and opportunities are available, they have the ability to transition into new kinds of jobs.

Singapore was the first office we opened in Southeast Asia, back in 2007. Today, it’s our headquarters in Asia Pacific, and a community we love being part of. We’re going to do all we can to help Singaporeans rebuild and emerge stronger from this crisis.

July 20, 2020 0 comment
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Technology

A digital jobs program to help America’s economic recovery

by Sadie Creek July 18, 2020
written by Sadie Creek

Technology has been a lifeline to help many small businesses during the COVID-19 crisis. And online tools can help people get new skills and find good-paying jobs. Nearly two-thirds of all new jobs created since 2010 require either high-level or medium-level digital skills. This presents a challenge for many job seekers, as well as to America’s long-term economic security. People need good jobs, and the broader economy needs their energy and skills to support our future growth.

College degrees are out of reach for many Americans, and you shouldn’t need a college diploma to have economic security. We need new, accessible job-training solutions—from enhanced vocational programs to online education—to help America recover and rebuild.

Our Grow with Google initiative helps people get the skills they need to get a job or grow their business.  Today we’re announcing a new suite of Google Career Certificates that will help Americans get qualifications in high-paying high-growth job fields—no college degree required. We will fund 100,000 need-based scholarships and at Google we will consider our new career certificates as the equivalent of a four-year degree for related roles.  We’re also committing $10 million in job training Google.org grants for communities across America, working with partners like YWCA, NPower and JFF.

Here are more details on today’s announcements:

  • Three new Google Career Certificates in the high-paying, high-growth career fields of Data Analytics, Project Management, and User Experience (UX) Design. Like our IT Support and Automation in Python Certificates, these new career programs are designed and taught by Google employees who work in these fields. The programs equip participants with the essential skills they need to get a job. No degree or prior experience is required to take the courses.
  • 100,000 need-based scholarships, funded by Google, to complete any of these career certificates.
  • An expansion of our IT Certificate Employer Consortium, which currently includes over 50 employers like Walmart, Hulu, Sprint and of course Google.
  • Hundreds of apprenticeship opportunities at Google for people completing these career certificate programs to provide real on-the-job training.
  • The Google Career Certificates in Career and Technical Education high schools throughout America, starting with our IT Support Certificate this Fall. These certificates build on our established partnership with more than 100 community colleges.
  • $10 million in Google.org grants to the YWCA, NPower and JFF to help workforce boards and nonprofits improve their job training programs and increase access to digital skills for women, veterans, and underserved Americans. As part of our Future of Work initiative, since 2017 Google.org has provided over $200 million in grants to nonprofits working to promote economic opportunity.

The new Google Career Certificates build on our existing programs to create pathways into IT Support careers for people without college degrees. Launched in 2018, the Google IT Certificate program has become the single most popular certificate on Coursera, and thousands of people have found new jobs and increased their earnings after completing the course. Take Yves Cooper, who enrolled in the program through our Grow with Google Partner, Merit America, while working as a van driver. Within five days of completing the program, he was offered a role as an IT helpdesk technician at a nonprofit in his hometown of Washington, D.C. We’re especially proud that the Google IT Certificate provides a pathway to jobs for groups that are underrepresented in the tech industry: 58 percent of IT Certificate learners identify as Black, Latino, female or veteran.

As America rebuilds our local communities, it’s important to start with the people that give them life. Since 2017, we’ve helped 5 million Americans learn digital skills through Grow with Google and we promise to do our part to help even more people prepare for jobs, creating economic opportunity for everyone.

July 18, 2020 0 comment
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Technology

Meet your marketing objectives with helpful tools and automation

by Sadie Creek July 7, 2020
written by Sadie Creek

Consumer behaviors, habits and schedules are shifting faster than ever. Google data shows that searches have surged in the past month for sprinkler controls in the United States, mechanical puzzles in Germany, and powered hand fans in Japan. Keeping pace with these trends can be difficult, especially if the pandemic has impacted your business. 

Marketers have more work to do than ever before, and less time to do it. That’s why we’re introducing improved tools and automated solutions to help you get things done, respond to changes, and grow your business.

Finding new opportunities in a dynamic market

It’s never easy to keep up with shifts in consumer demand, and it’s especially challenging in a dynamic market. The Recommendations page is your best source for real-time, personalized guidance to adjust to these changes. With optimization score, you can prioritize the recommendations that help you discover new opportunities for your campaigns.

For example, “Keywords & Targeting” recommendations make it easy for you to find new trends that are relevant to your business. More than 16 million keyword recommendations in Google Ads are based on market trends, with new recommendations added every day. In March, consumer goods company Artnaturals noticed that demand was increasing for organic hand sanitizer and soaps. Using keyword recommendations, they were able to quickly pivot their advertising to these new trends. As a result, the brand’s monthly site traffic increased by 700 percent.

You can currently find recommendations throughout your campaigns, on the Recommendations page, and in the Google Ads mobile app. Soon, you’ll be able to see them in Google Ads Editor as well. We’ve also added support for recommendations and campaign level optimization score to the Google Ads API, and account level optimization score will be coming soon. This will make it even easier for you to review, manage and act on your recommendations at scale.

Planning with confidence

There are many new growth opportunities emerging in search due to shifts in consumer behavior. Performance Planner removes the guesswork in this process by giving you a performance plan with predicted clicks, conversions and conversion values based on different spend levels and return-on-investment targets.   

In the meal delivery sector, Cook it used Performance Planner to optimize campaign budgets and make the most of rising search interest in meal kits in March. Paired with Smart Bidding, the brand saw a 200 percent increase in conversions in just two weeks.

Starting today, you can now use Performance Planner to plan Search campaigns using shared budgets. Performance Planner is currently available for Search and Shopping campaigns, and will soon be available to Display and App campaigns.

Performance Planner is a great way to make sure your budgets are set at the right level to capture new growth opportunities on search.

Optimizing campaigns in real time

These days, marketers have to deliver on performance while dealing with limited time and resources. Smart Bidding is key to helping you balance these constraints; it can help you automatically drive more performance out of every dollar you spend while freeing up time. Over the last few months, we’ve built new Smart Bidding features based on your feedback.

In the coming weeks, you’ll be able to create, monitor and manage your portfolio bid strategies across accounts at the manager account level. By combining campaigns from different accounts into a single portfolio, it’ll be easier to drive more performance across those accounts. As part of this update to portfolio bidding, bid strategy reports will be available for your new cross-account bid strategies. These reports give you more visibility into how your bid strategy is working via status updates, advanced performance reports, and top signals.

It’s important to provide more transparency into your bids, especially right now—so in the coming months, we’ll make explanations available for Smart Bidding campaigns. This will make it easier for you to understand what caused clicks, impressions, costs and conversions to change.

Over the rest of the year, we plan to roll out even more reporting updates to give you further insight into your automated bidding—such as limited inventory status for Maximize conversions and Target CPA, improved top signals, and conversion value estimates.

Monitoring performance to take action

In an ever-changing market, it’s important to check your performance on a regular basis. The Google Ads mobile app makes it easy for you to monitor campaigns in real time, helping you take quick action from wherever you are. We’ve been listening to your feedback and continue to invest in new features to make the app a helpful and personalized companion for your marketing efforts.

As part of that investment, we’ve launched manager accounts in the mobile app. This means you can view and manage all your Google Ads accounts in one place, on the go. With manager accounts in the app, you’re now able to:

  • Discover business-wide trends and performance insights for all your accounts on the Overview page.

  • Improve performance at scale with optimization score, and prioritize recommendations across all your accounts.

  • Manage campaigns and compare performance across your accounts.

  • Use push notifications to monitor all your accounts, wherever you are.

AGY47, an agency based in the UK, saved over two hours per week using the mobile app to check in on performance, make improvements, and keep their accounts organized on the go. As Sarah Williams, AGY47’s head of paid marketing, put it: “We never miss a beat with the Google Ads mobile app.”

Download the Google Ads mobile app now on Android or iOS.

Looking at the road ahead

Through the end of the year, we’ll continue to roll out improvements that help you adapt and drive performance in this dynamic environment. To stay up to date with new product deep dives and best practices, register for Ads on air. You can also stay tuned to The Update to learn about new insights and features that can help you meet your marketing objectives. Please continue to share your feedback as we partner together to navigate the road ahead. 

July 7, 2020 0 comment
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